Joei D Fox's Purple Haze Blonde Enhancing Shampoo is a unique blend of natural balancing extracts with a blend of Mica which enables cleansing and also deposits color simultaneously. Removes dull yellow and brassy tones from blonde/gray hair, and refreshes faded highlights. Keeping the pH balanced at a natural 7.0 it frees the hair of color build up and stops fading. Tones Brassiness and Brightens Blondes Paraben Free 12 fl oz / 295 mL